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Portfolio

Early Traction, Rapid Iteration: What I Learned Building Upsteer

Early Traction, Rapid Iteration: What I Learned Building Upsteer

Learnings from 150+ user interviews, launching multiple product iterations, and shipping a platform that reached early traction with 21 customers and $45K ARR

Product DiscoveryCustomer ResearchGTMStartupAutomation
Building a Reliable Shopify Integration at Scale

Building a Reliable Shopify Integration at Scale

A platform-level initiative to move away from unreliable webhooks and maintain sync performance within ±10%, ensuring trust and scale for enterprise data pipelines.

Data ReliabilityGraphQLETLShopifyAgencyEnterprise
Reducing API Rate Limit Usage by 80% on TikTok Ads

Reducing API Rate Limit Usage by 80% on TikTok Ads

How we scaled the TikTok Ads connector by reducing rate limit consumption by 80%, improving sync frequency and reducing failure rates across enterprise and agency accounts.

API EfficiencyPerformanceAPIScalabilityInfrastructure
Doubling Data Volume Through Custom Report Support for Ads Connectors

Doubling Data Volume Through Custom Report Support for Ads Connectors

Developing and executing a strategy to expand from SMB to enterprise customers.

Product StrategyCustom ReportsMarketing AnalyticsAds